There is an obvious obsession in our society with beauty products; anything to enhance the way you look. There are creams, gels, toners, scrubs, and just about anything you can imagine dedicated to making people beauty. I have to admit that I have fallen victim to propaganda in the beauty business and can honestly testify to owning way to many products necessary for any girl. I think that women especially are drawn into this multi-billion dollar empire of beauty. These beauty product companies target women’s insecurities and assure the consumers that tomorrow will be a brighter day. You have to admit that statement sounds pretty good and it is what makes women take out their wallets and buy, buy, buy.
What happened to the simplicity of childhood, when all we really need was a toothbrush, toothpaste, and soap. Now, there is a need for the right shampoo and conditioner for your specific hair type and perfect eye shadow to complete your eye color and skin tone. Sometimes I wish that things could go back to when I was a kid and all I worried about was if I had clean clothes or if I needed to take a bath. Now, every time I read a magazine I start to think about which new products I just must try out. I can’t stand that I get sucked into the ads, but I guess I’m not alone. So many women are buying beauty care merchandise that they don’t actually need, but just think that they need. A lot of this excessive consumption has to do with our society constant attempt for perfection, most commonly with external beauty. The masses idolize beautiful people so when a product comes out that promises beauty, desperation takes over and bank accounts begin to decline in value. Just off the top of my head I can think of five different beauty ads I just recently read. One was a firming body cream that assured users that it got rid of cellulite and results would be visible within days. Another ad was for a frizz defying hair serum that promised sleek and beautiful hair no matter what kind of condition your hair was previously. There are so many ads I don’t know what is what anymore!
